SUB: The Attitude of adding Value
Adding Value in whatever you do or sell is an attitude. Nobody will ever ask you to add value to the products you are selling through Network Marketing, but when you offer value addition along with your product people will notice and appreciate. Over and above all they will choose you to buy the products you are selling.
Remember, every product is a commodity. It is you, the Networker who makes it Unique by the value you add to the product.
Most of you must be asking how can I add value to what already is there. It is the company’s job to add value and create great products; I am just there to sell. If your thought process is running on this path then let me warn you, you have just commoditized yourself. You have become just like any other Networker out there in the world trying hard to sell his products.
When I started selling I too sold my products like a commodity and when people did not buy I became depressed, frustrated and angry. I did not understand why people did not buy from me even though the product I was offering was good! They were always raising objections. When I shared this with my seniors they told me to list down all the objections given by my prospects and also all the objections that I thought the prospects will give me in future. Then I was told to prepare my answers for the same and then learn it by heart so that I could apply it on my prospects when I got that objection.
Let me tell you it was not at all exciting! I didn’t want to do it and I started searching for an option.
And for me ‘Giving Up’ was not an option!
Day in and day out I thought, how do I get rid of the pain of learning these objections and at the same time becoming successful in my profession?
And then it suddenly hit me...
I, asking this one question had set my subconscious mind working overnight to come up with the answer I was looking for. Soon I found that the way I was communicating with my prospects changed. The language I started using was very different than the language that I used to use in my early days of sales.
What did I do different?
I started adding value to the way I talked about my product. Instead of selling I started sharing what I had.
I realized that ‘facts tell, but it is always the stories that sell.’
I too started telling stories about a better future that was in store for them and in doing so I took them to their future where they could for themselves see the life they wanted to enjoy.
I developed myself to become a Dream Merchant!
Today my clients no longer give me objections, instead they give me cheques.
It is not that I have achieved 100% success. People still reject me but the percentage has drastically gone down.
Today the only people who reject me are the ones who never were my prospects.
This is another powerful lesson I learned the hard way: Not all living beings walking on two legs is your prospect!
What I did will not make your sales sky rocket over night. It is a process that will take its due course. But what is important that you start doing it starting now. And when you take stock of your success every month you will find that you are on the right path.
To summarize,
Learn to add Value to your prospects. Ask yourself, ‘What more can I do to add value to my prospect’s life in addition to offering him my product?’
The answers are already in your mind, what you need is to ask the right questions again and again.
Give this a thought: The only way you can make your prospects life better is to first visualize his best in your mind.
Happy Networking
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